ComeOn Group shifts sportsbook operations to Austria

Sudhanshu Ranjan October 30, 2024

SiGMA news

ComeOn Group has announced a strategic relocation of its sportsbook, technology, and risk management hub to a new central office space in Graz, Austria. This move is part of ComeOn Group’s broader vision to enhance its proprietary sportsbook platform and double its sportsbook business within the next three years.

Importance of relocation

The relocation of the sportsbook hub to a more central office space aligns with the operator’s objective to build a cutting-edge proprietary sportsbook platform. The move underscores the company’s commitment to investing in technology and creating an environment conducive to innovation and collaboration.

The choice of Graz as the new hub is strategic, offering a vibrant and collaborative atmosphere that supports the company’s growth ambitions. The central location is set to attract top talent and enhance team synergy. By investing in its technology, the operator aims to deliver an enhanced sports betting experience tailored to the needs of its customers.

Juergen Reutter, CEO of ComeOn Group, expressed his enthusiasm for the relocation, emphasising the company’s strategic aim to double its sportsbook business within the next three years. Juergen Reutter said, “We are very excited about our new sportsbook engineering and trading hub in Graz. Sportsbook is a key driver of our growth plans, and we are well on track with the strategic goal we have set to double our sportsbook business in the next three years. “By investing in technology and our proprietary sportsbook platform, we are not only providing our customers with top-notch entertainment experiences but also ensuring that our employees have the tools and environment they need to innovate and excel. Our new office is not just a place to work; it’s a hub for collaboration and growth, allowing us to better serve our customers.”

Recent expansions and partnerships

In early October 2024, ComeOn Group expanded its partnership with Ada, an AI-driven customer service platform, to further improve customer support experiences. This integration of Ada’s AI Agent system highlights ComeOn Group’s commitment to leveraging advanced technology to enhance user satisfaction. In July 2024, ComeOn Group partnered with Highlight Games to expand its virtual sports product lineup. This partnership aims to diversify the company’s virtual sports offering and provide more engaging options for its customers.

The relocation and recent partnerships are part of ComeOn Group’s broader growth strategy. The company is not just focusing on expanding its sportsbook platform but is also investing in customer service, virtual sports, and innovative technology. The relocation of the sportsbook hub to Graz, coupled with the focus on proprietary technology and collaboration, sets a benchmark in the iGaming industry.