The Novomatic Group subsidiary, AdmiralBet, has taken a significant step in modernising its iGaming services in Serbia by integrating OKTO’s digital payment solution. This partnership reflects AdmiralBet’s commitment to providing seamless, secure, and mobile-friendly experiences, recognising the growing demand for user-focused payment options in Serbia’s online gaming market.
AdmiralBet’s strategic partnership with OKTO
AdmiralBet aims to maintain its leadership in Serbia’s iGaming sector by modernising its offerings. Understanding the Serbian market’s specific needs, AdmiralBet has placed emphasis on improving the customer experience with flexible payment solutions. OKTO has established itself as a trusted leader in digital payments across Europe, known for its user-centred, mobile-first design. Its technology integrates seamlessly with AdmiralBet’s platform, enabling the Serbian gaming operator to offer an elevated digital experience for its customers.
Digital payment solutions provide users with enhanced convenience, making deposits and withdrawals more efficient. For operators, these solutions mean a more streamlined, competitive offering in the iGaming industry.
Milan Djurmez, Head of Online Gaming at AdmiralBet, highlights the importance of offering mobile-first experiences to meet the demands of a rapidly evolving industry.
Djurmez stated, “We operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and beyond. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience.”
Simon Dorsen, OKTO’s Chief Commercial Officer, emphasises that OKTO’s platform is tailored to meet the needs of modern users who value flexibility, speed, and security.
Dorsen expressed, “OKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritise flexibility, convenience, speed, safety, and security. Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website.”
Benefits of new payment integration
The new payment integration with OKTO is a game-changer for AdmiralBet. Serbian customers who prefer cash can now deposit funds directly into their accounts via OKTO’s point-of-sale (POS) network. This cash-to-digital option provides a balance between traditional and modern payment methods, enhancing accessibility for a wider range of players.
The e-voucher system is one of OKTO’s key offerings. Players can deposit cash into their AdmiralBet accounts by purchasing e-vouchers at participating POS locations throughout Serbia. The instant crediting of funds enables players to start or continue their gaming sessions without any delays.
The integration of OKTO’s digital payment solution presents a significant opportunity for iGaming operators in Serbia. With OKTO’s technology, operators can provide a superior service that aligns with modern user expectations, positioning themselves favourably in the competitive gaming market.
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