BETBY brings in basketball products to boost eSports offering

Basketball fixtures will be supplemented by Twitch video coverage of every single game

Sports betting supplier BETBY has further expanded its BETBY Games portfolio with the addition of basketball fixtures. The sport will have a number of markets available for competitive fixtures, across the NBA, WNBA and All-Star teams, supplemented by Twitch video coverage of every single game. Similar to BETBY’s unique football title, FIFA18 24/7, BETBY’s basketball offering will have a 24/7 betting option, with games available around the clock. One of the most exciting features of the basketball video game world is the ability to play with not just current teams, but also Classic teams from eras gone by, as well as a franchise’s all-time best line-up. All of these teams will be available across the eSports offering, which can be included in the BETBY sportsbook solution or purchased as an individual product. The entire BETBY esports portfolio can be integrated and active for an operator within 24 hours with the supplier’s highly agile, fully managed sportsbook platform. Sergey Tsukanov, Chief Risk Officer at BETBY, said: “We are delighted to be expanding our eSports range with the launch of our NBA basketball products.

“With eSports continuing to be a growing part of not just our offering but as a wider vertical in sports betting, we will endeavour to create more exciting products for our operator partners across the globe.

“All basketball eSports betting markets will be supported by our proven Risk Management Intelligence system and customisable front-end product, allowing operator partners to give a truly unique experience to their customers.”

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