Betfair renews partnership with Cruzeiro until 2026
Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season. Sponsorships are more than just financial agreements; they’re partnerships that fuel dreams and unite fans and clubs. This historic deal, valued at up to 10.87 million dollars, not only breaks records but also strengthens the bond between the two entities.
Details of Betfair-Cruzeiro partnership
The partnership between Betfair and Cruzeiro began in 2023, marking a pivotal moment for the Belo Horizonte-based club. During the initial two seasons, Betfair’s financial backing helped Cruzeiro achieve significant milestones, paving the way for the current renewal.
The extended deal stands at 7.42 million dollars initially, with the potential to reach 10.87 million dollars if Cruzeiro meets specific goals. This makes it the highest-value sponsorship in the club’s history, doubling the amount received in the previous seasons. The renewal was commemorated in a unique video shot at Pico da Bandeira, the highest point in Minas Gerais. Maicon, a club legend, announced the deal, symbolising the high ambitions of the partnership.
For Cruzeiro, this record-breaking deal is not just about finances. It represents a vote of confidence in the club’s management and potential. The sponsorship provides the resources needed to compete at a higher level, invest in talent, and achieve greater success.
Aidan Kilcoyne, Betfair’s Head of Sponsorship, emphasised the company’s commitment to enhancing the fan experience. Over the past two years, Betfair has actively contributed to creating memorable moments for Cruzeiro supporters, strengthening the relationship between the club and its fans.
Kilcoyne stated, “Betfair is delighted to continue our partnership with Cruzeiro, a club that has a rich history and a passionate fan base. Over the past two years of partnership, we have built a successful relationship together, always with the aim of delivering unique experiences to fans.”
Pedro Lourenço, majority shareholder of SAF do Cruzeiro, called the renewal a testament to mutual trust. He expressed optimism for the partnership’s future, emphasising the shared goal of benefiting fans while achieving greatness.
Lourenço stated, “We are very pleased to announce the renewal of the partnership between Cruzeiro and Betfair, a brand of enormous relevance, which has been by our side at important moments in our history. In addition to the economic aspect, this renewal represents mutual trust in solid work that benefits Betfair, Cruzeiro and also our fans. Together we will achieve great things and a promising future.”
Impact on Brazilian football
The inclusion of the women’s team in this sponsorship highlights the growing recognition of women’s sports. It reflects a broader commitment to gender equality and fostering talent in every corner of the game. Currently competing in Brazilian Serie A, Cruzeiro has ambitious goals for the coming years. The partnership with Betfair aligns with these aspirations, offering the financial backing to chase success.
With this renewal, both Betfair and Cruzeiro are poised for greater achievements. The next four years promise exciting opportunities, including a stronger connection with fans and success on the field.
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