Sports betting and iGaming operator BetMGM has announced the extension of its partnership with NHL’s Vegas Golden Knights through the 2026-27 season. Under the agreement, BetMGM will maintain its role as the official betting partner of the Vegas Golden Knights, with noteworthy signage on the Knight Tron and throughout T-Mobile Arena. The association will also include co-branded content, exclusive promotions, and various fan engagement opportunities, such as watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases,” said Matt Prevost, BetMGM’s chief revenue officer. “Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
Throughout the season, BetMGM will organise watch parties with team mascots at different MGM Resorts venues. The organisation will also host different events in Toshiba Plaza during some home games of the Golden Knights, where fans can sign up for the BetMGM mobile app for a chance to win prices.
BetMGM users can enjoy a variety of prop markets for Golden Knights matches, in-app odds boosts, and the same game parlay feature. New users in Nevada who download the BetMGM app and verify at one of its nine retail sportsbooks near T-Mobile Arena will get a first bet offer up to $250, refunded in bonus bets if the first bet loses. The bonus bets cannot be redeemed and will expire in seven days. Thanks to the new single account and wallet app, users who register in Nevada can continue placing bets in other BetMGM U.S. markets.
Golden Knights president praises BetMGM partnership
“BetMGM has been a long-time partner of the Golden Knights and is a brand that is deeply connected to this incredible city,” said Kerry Bubolz, President and CEO of the Vegas Golden Knights. “We’re excited to continue collaborating on events and activations that will entertain our fans.”
Lance Evans, SVP of Sports and Sponsorships at MGM Resorts, added, “The Vegas Golden Knights are a key part of the Las Vegas sports and entertainment scene. It’s an honor to welcome both local and visiting fans to our properties before, during, and after games. In partnership with BetMGM, we’re eager to co-host events that give fans fresh and exciting ways to engage with their favorite teams.”
As BetMGM grows into new market and unveils new features, responsible gaming remains a primary priority. BetMGM offers resources like GameSense, a program developed by the British Columbia Lottery Corporation, to help customers play responsibly. GameSense is included into BetMGM’s mobile and desktop platforms, providing the same experience found at MGM Resorts across the country. It works alongside BetMGM’s existing responsible gambling tools to assure a safe and enjoyable digital experience for users.
Unlock winning moments: Discover the best odds on SiGMA Play.
