Betsson announces largest sponsorship deal with Inter

Jade Denosta July 9, 2024

Swedish gambling company Betsson has announced a partnership with FC Internazionale Milano, the current Serie A champions. The four-year deal represents the largest shirt sponsorship agreement in the club’s history. This alliance marks an important milestone for Betsson and solidifies its strong presence in the sports sponsorship industry.

Jesper Svensson, CEO of Betsson Operations, highlighted the importance of the partnership, stating, “This sponsorship is the biggest to date for Betsson. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters.” Betsson Group boasts a far-reaching sponsorship portfolio and a dominant presence across various sports and football clubs. In addition to its partnership with Inter, Betsson proudly holds the main sponsorship of Boca Juniors, Racing Club de Avellaneda, and Atlético Nacional in Latin America. Furthermore, Betsson Sport confidently developed partnerships with esteemed clubs like SSC Napoli and Torino FC in Italy.

Uniting two powerhouses

The collaboration between Betsson and Inter represents a remarkable milestone for both parties. The display of the Betsson Sport logo on Inter’s jerseys, featuring two stars for the first time to commemorate Inter’s 20th Scudetto victory, emphasises the weight of this strategic alliance between two distinguished entities in their respective industries.

From left to right: Stefano Tino (MD Italy Betsson Group), Alessandro Antonello (Corporate CEO Inter), Jesper Svensson (CEO Betsson Group), Luca Danovaro (CRO Inter), Ronni Hartvig (CCO Betsson Group)

Betsson and Inter, beyond their visual branding on team jerseys, both hold a shared vision of enriching the overall fan experience. Betsson’s widespread reach and innovative approach are aligned with the club’s objective of global expansion and engagement with supporters. Alessandro Antonello, FC Internazionale Milano Corporate CEO, also expressed enthusiasm about the collaboration, “We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner. This new collaboration will help us reach new heights in fan engagement and expand our international fanbase, enhancing the overall experience for supporters in Italy and worldwide.”