DATA.BET pitches perfect with new tracker for esports betting

Lea Hogg September 5, 2024

DATA.BET, a leading provider of esports betting solutions, has introduced a feature called Pitch Tracker. This innovative tool is designed to elevate the betting experience by providing bettors with real-time data and game insights, allowing them to make more informed decisions. The feature’s interactive interface focuses on player performance and game dynamics, catering to both casual and professional bettors.

Integrated with DATA.BET’s Odds Feed, the Pitch Tracker utilises a 2D map visualisation in a top-down view, displaying live game events. This unique perspective allows users to track every in-game action, enhancing their understanding of ongoing matches. The Pitch Tracker is currently available for League of Legends (LoL), with plans to expand to other popular esports titles such as Dota 2, Counter-Strike 2 (CS2), and Valorant in the near future.

One of the standout features of the Pitch Tracker is its ability to personalise content for each user, ensuring relevant data is displayed based on individual preferences. This targeted approach not only boosts user engagement but also increases confidence in betting decisions, a critical factor in the highly competitive esports betting market.

For operators, the Pitch Tracker offers significant advantages. Its real-time data keeps users engaged for longer periods, reducing the need to rely on external sources for additional information—particularly beneficial for users in regions with inconsistent internet connectivity. This seamless integration of data and analytics enhances the overall user experience, increasing the time users spend on the platform, which directly impacts retention and revenue.

Rostyslav Likhtin, Product Manager at DATA.BET, emphasised the importance of delivering real-time updates to their clients: “Our clients need a comprehensive overview of games to make informed decisions. The Pitch Tracker, along with our Scoreboard launched in July, offers a complete solution that not only enhances user engagement but also drives revenue for operators.”