In a strategic move within the esports betting industry, BETER and Playtech have forged a partnership aimed at delivering comprehensive 24/7 betting coverage for esports enthusiasts. The collaboration integrates BETER’s ESportsBattle tournaments into Playtech’s well-established platform, significantly increasing accessibility to over 35,000 monthly events. This step allows Playtech’s operator network to better meet the escalating demand for continuous esports betting content in this fast-growing vertical.
Uninterrupted coverage for bettors across multiple markets
With BETER’s diverse offering, Playtech’s operator partners can now deliver an enhanced player experience with continuous betting options across a variety of esports titles. Notably, ESportsBattle offers a selection of up to fifty markets per event, allowing bettors to immerse themselves in a broader range of outcomes and gameplay scenarios. By catering to multiple interests, this effectively positions BETER and Playtech to drive user engagement, which reflects the mounting appeal of esports betting on a global scale.
Gal Ehrlich, CEO of BETER, shared his enthusiasm for the partnership, stating, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.”
Similarly, Chuck Robinson, BETER’s Chief Revenue Officer, emphasised the market’s growing appetite for esports betting: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential.”
Yori Arami, VP, Sports Commercial at Playtech, concluded, “BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.
“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”
Earlier this year, BETER further strengthened its offerings by partnering with Grid, a live data provider, introducing cutting-edge tools like The Map Winner Prediction Tracker and real-time stats widgets. These tools provide viewers with live insights and predictive data, significantly enhancing engagement and retention by creating a more immersive experience during esports events. These real-time innovations underscore BETER’s commitment to standing out in this highly competitive space by delivering a more dynamic viewing experience.
Expanding global reach in Esports betting
The integration with Playtech aligns with BETER’s recent efforts to expand its footprint in Latin America, Africa, and Europe. In August 2024, BETER partnered with Codere to extend its esports betting services to Spain and Latin America, while in July, an agreement with SportyBet brought BETER’s esports content into key African markets. The collaboration with Playtech, which serves operators on a global scale, further reinforces BETER’s standing as a leading content provider in esports betting. This deal also positions Playtech’s operator partners to access a rich range of options, backed by round-the-clock coverage and advanced data-driven tools.
Meeting the demands of modern Esports fans and operators
Together, BETER and Playtech are responding to the evolving needs of esports fans and betting enthusiasts, ensuring that operators can provide a comprehensive suite of betting options and advanced tools that set new standards for engagement. By blending BETER’s innovations with Playtech’s extensive reach, this partnership stands as a testament to how strategic collaborations can effectively harness esports’ growth potential in the iGaming sector.
As the industry continues to grow, the BETER-Playtech partnership showcases how traditional iGaming platforms are adapting to capture new audiences and address changing player expectations. The partnership doesn’t just enhance the esports betting experience; it also illustrates the iGaming industry’s trend towards innovative content, expanding regionally, and ensuring 24/7 market access to meet the increasing demands of fans.
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