Gentoo Media launches Sitebee, a new era in compliance automation

Garance Limouzy October 8, 2024

Gentoo Media has officially announced the rebranding of its GiG Comply platform to Sitebee, an innovative software-as-a-service (SaaS) solution designed to improve compliance automation and brand protection within the iGaming industry. This rebranding aligns with Gentoo Media’s recent transformation and underscores the company’s commitment to redefining how operators safeguard their brands and ensure regulatory adherence with their affiliate partners.

“Sitebee represents more than just a change in name; it signifies our renewed dedication to both our partners and the broader industry,” stated Rasmus Bank Nielsen (pictured above), Head of Sitebee. “In a landscape where compliance is continuously evolving, we remain equally adaptable.”

Reliable data

Sitebee generates comprehensive, actionable reports that highlight compliance breaches while revealing new growth avenues. The platform serves as a strategic ally, enabling operators to make informed decisions based on reliable data, explained Gentoo Media. “With Sitebee, our clients gain insights that do more than just highlight risks; they also uncover potential growth opportunities,” Nielsen remarked. “Data is critical, and we provide a clear overview of the affiliate landscape, allowing our clients to respond quickly and strategically.”

Automating compliance

Sitebee not only builds upon the legacy of GiG Comply but is also crafted with a forward-thinking approach to compliance, explains Gentoo Media. The platform equips iGaming operators with the tools to automate compliance monitoring, ultimately saving time, minimising risks, and providing deeper insights into marketing and affiliate partnerships.

“Compliance is a moving target,” Nielsen explained. “Sitebee empowers businesses to stay ahead of the curve rather than merely keeping pace. Our solution facilitates navigation through intricate regulatory frameworks by monitoring thousands of web pages in real-time to ensure compliance across various jurisdictions.” With the increasing rigour of iGaming regulations, Sitebee has emerged as a trusted partner for several of the industry’s leading operators. The platform’s capacity to identify and mitigate risks makes it an essential asset for major companies, including bet365, Betway, Kaizen Group, and Betsson Group, all of which depend on Sitebee to uphold their reputations and meet regional compliance standards.