K8 becomes Atlético de Madrid’s official Asian betting partner

Sudhanshu Ranjan November 4, 2024

SiGMA news

K8 has thrilled fans and industry insiders by becoming the official Asian betting partner for Atlético de Madrid. This two-season sponsorship deal not only boosts the visibility of both the club and K8 in the Asian market but also promises to bring fans closer to the action and the team. With plans to incorporate digital innovation and unique fan experiences, this partnership is more than just brand synergy; it’s a connection point for millions of passionate fans.

Details of sponsorship

The agreement between K8 and Atlético de Madrid spans two seasons, during which K8 will hold the title of the club’s exclusive Asian betting partner. This exclusivity enhances K8’s visibility and association with the Atlético brand, aligning with the club’s efforts to grow its fanbase in Asia and beyond.

As part of the partnership, K8’s branding will feature prominently through the LED and Cam Carpet digital overlay system at the Riyadh Air Metropolitano stadium. This modern approach allows K8 to reach not only live audiences but also those viewing from afar, ensuring maximum exposure for the brand during games. This strategic branding placement underscores K8’s commitment to visibility and influence within the world of football.

A spokesperson from K8 expressed enthusiasm for the collaboration, stating, “With 11 La Liga titles, Atlético de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with such a premium football club full of traditions and passion. K8 is aiming to bring best-in-class entertainment and experience to millions of users and fans around the world. We are the best at what we do, so this is a perfect partnership for us.”

Óscar Mayo, the Chief Operating Officer of Atlético de Madrid, shared similar excitement. By partnering with K8, Atlético aims to foster deeper connections with fans, ensuring they feel the excitement and passion of Atlético de Madrid from wherever they are watching. Mayo commented, “This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches and feel Atlético de Madrid much closer to them.”

Impact on the Asian fan base

For many fans in Asia, watching Atlético de Madrid games and connecting with the club has been a dream limited by distance. This partnership is set to bridge that gap. Through media broadcasts and digital experiences, Atlético and K8 will deliver special moments, making fans in Asia feel closer to the action than ever before. K8 has previously partnered with English clubs West Bromwich Albion FC and Manchester City, as well as German club FC Schalke 04. Each of these partnerships has enhanced K8’s profile in the football world, associating its name with some of the most respected teams in the sport.

Sponsorships in the betting industry come with unique challenges, particularly concerning regulatory and ethical issues. Both Atlético and K8 are committed to promoting responsible betting, ensuring that their partnership prioritises fan well-being and complies with regional regulations.