Lucky 7 secures Dutch gambling licence, joins Finnplay as fifth brand

Lucky 7, a well-known name in the online gambling industry, has recently been awarded a B2C online gambling licence, allowing the brand to officially enter the Dutch market. This achievement makes Lucky 7 the fifth brand to work on the Finnplay platform in the Netherlands, continuing Finnplay’s record of successful licence applications in the country.

This accomplishment also marks a significant milestone for the brand as it seeks to build a powerful presence in the fastly growing Dutch market. The addition of this licence not only legitimises Lucky 7’s operations in the region but also upgrades its image among players who value compliance and trustworthiness in online gaming. Lucky 7 COO Frank Loffeld commented: “Finnplay’s team was instrumental in helping us navigate the complex application process and we’re pleased to have its continued support as we launch Lucky 7 to the market.”

Jaakko Soininen, Finnplay Managing Director, added: “Our team is proud to have helped Lucky 7 get over the line in its Dutch licence application, keeping our perfect record of Dutch compliance intact.”

Market potential in the Netherlands

The Dutch online gambling market has experienced an important regulatory change in past few years, building opportunities for licensed operators. Since the legalisation of online gambling in the Netherlands in 2021, the market has seen substantial growth, attracting both local and international players. By securing a licence, Lucky 7 is strategically ranked to tap into this expanding audience, offering a varied range of gaming options tailored to local preferences.

Commitment to responsible gambling

Lucky 7 is devoted to advertising responsible gambling in the Netherlands. The brand will implement various safety measures, including checking player ages, offering self-exclusion options, and providing assets for responsible gaming. This commitment aligns with the guidelines set by the Dutch Gaming Authority (KSA), which emphasises player protection.

With its new gambling licence and collaboration with Finnplay, Lucky 7 is excited to get into the competitive Dutch market. The brand aims to give tailored gaming experiences while assuring a safe and responsible environment for players. As the online gambling industry rises, Lucky 7 is ready to catch latest opportunities, aiming to be a top choice for players in the Netherlands and beyond. The company’s vision on innovation and player comfort will be key as it enters this new chapter.

Subscribe  to SiGMA’s Top 10 News countdown and SiGMA’s Weekly Newsletter to stay up to date with all the latest iGaming News, and benefit from Subscriber-Only Offers.