M&A: LeoVegas completes acquisition of Push Gaming

Lea Hogg September 11, 2023

LeoVegas Group has marked its commitment to advancing its position in the gaming industry with the successful completion of its acquisition of a majority stake in Malta-based game developer Push Gaming. This acquisition represents a significant step for LeoVegas, especially in light of its recent acquisition by MGM Resorts, which took place just last year.

A Look Back: LeoVegas’ recent history

LeoVegas Group’s acquisition by MGM Resorts in the previous year marked a pivotal moment in the company’s journey. Under the MGM umbrella, LeoVegas has continued to evolve and expand its presence in the gaming sector, setting the stage for strategic moves, take-overs and collaborations like the Push Gaming acquisition.

Expanding through investment

LeoVegas had hinted at its intention to further expand through investments in game content creation and distribution. The acquisition of Push Gaming aligns perfectly with this strategy, allowing LeoVegas to not only broaden its activities in the slots content sector but also to strengthen its overall capabilities in content production.

Win-Win for Push Gaming

One of the significant assurances that LeoVegas has provided in the wake of this acquisition is the retention of Push Gaming’s entire staff complement. This commitment indicates the company’s investment in talent management and LeoVegas’ dedication to preserving and valuing the expertise within Push Gaming, ensuring a smooth transition and continuity in the development of high-quality games.

Continued autonomy

Push Gaming, now under the LeoVegas Group, will continue to operate independently, retaining its existing management team. Co-founders James Marshal, (pictured above) and Winston Lee, will seamlessly carry on to lead the company as Chief Operating Officer and Chief Executive, respectively. This independence ensures that Push Gaming can maintain its unique identity and creative direction.

Investing in slots content

Push Gaming boasts an impressive catalogue of games, including popular titles such as “Razor Shark,” “Wild Swarm,” and “Big Bamboo.” LeoVegas recognizes the potential in these offerings and anticipates that Push Gaming’s portfolio will significantly boost the group’s presence in the ever-growing slots content category. Additionally, the acquisition provides LeoVegas with access to key proprietary technologies that are crucial for its ongoing international expansion efforts.

Global reach and impact of acquisition

LeoVegas has expressed its confidence in the future, stating that Push Gaming’s team of over 100 employees will remain dedicated to developing high-quality games. These games will continue to be distributed through major operators worldwide, reaffirming LeoVegas’ commitment to delivering top-notch gaming experiences on a global scale. The completion of the Push Gaming acquisition represents a pivotal moment for LeoVegas Group as it strengthens its position in the gaming industry whilst committing to preserving talent. The Group has been able to grow its presence in the dynamic world of slots content creation, a strategic move that is expected to have a lasting impact on LeoVegas’ trajectory and its ability to provide innovative gaming experiences to a broad audience of players.