MGM Resorts: proud partner of the New York Yankees

Jade Denosta July 16, 2024

MGM Resorts announced their new partnership as a “Proud Partner of the New York Yankees” on 10 July 2024. This collaboration aims to provide exclusive VIP experiences to MGM Rewards members and baseball fans. The experiences include the opportunity to watch batting practise from the warning track and the chance to throw out a ceremonial first pitch at Yankee Stadium.

Bill Hornbuckle, CEO & President of MGM Resorts, expressed the company’s commitment to investing in the community and providing exceptional experiences for baseball fans. Hornbuckle stated, “Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino licence at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”

Michael Tusiani, New York Yankees Senior Vice President of Partnerships, also shared his excitement about the partnership, saying, “We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will receive increased exposure and recognition for its resort and casino properties—especially for the nearby Empire City Casino.” MGM Resorts will have a brand placement at Yankee Stadium, with LED signage, first and third-base rotational signage, and their logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.

Future plans and goals

MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and events featuring active Major League Baseball players and alumni. Ed Domingo, President and COO of MGM Resorts’ Empire City Casino, highlighted the potential of the alliance to create unique opportunities for guests and baseball fans. He emphasised that the partnership with the Yankees allows them to provide engaging activities for guests and baseball fans. When a full-scale commercial casino licence is secured, they plan to increase their workforce significantly.