NFL’s Steelers break into sports betting with BetMGM partnership

The Pittsburgh Steelers, who’s loyal fan base dominates the NFL, announced yesterday (November 24) that operator BetMGM will be their first gaming partner.  

The Pittsburgh Steelers are the 5th oldest franchise in the National Football League (NFL), notorious for their loyal fanbase. BetMGM is a leading sports betting and digital gaming entertainment company. The operator had recently received its online casino and sports betting license in Pennsylvania, and plan on going live in the state in the next few weeks. 

The partnership comes during a time when sports betting has gained momentum across the United States of America. For the Steelers, this means branching out into a new fruitful area that would cater to the needs of their loyal fanbase. 

The operator will fulfil a host of roles revolving around fan-focused initiatives. BetMGM will also have access to Steelers logos and marks in communications regarding product, social media, marketing and digital properties.  

Additionally, the operator will become an ‘Official Sports Betting Partner’ of the Steelers following the launch of their online sports betting product by the end of this year. Notably, BetMGM is the proud sponsor of the Steelers Kickoff pregame show, appropriately titled the ‘Steelers Kickoff Presented by BetMGM’. 

There will also be will be TV commercial spots during the “Mike Tomlin Weekly Press Conference” on Tuesdays, and “Steelers Weekly” and “The Mike Tomlin Show” on Saturdays. 

Matt Prevost, Chief Revenue Officer of BetMGM, stated: 

Steelers Nation is one of the most passionate fan bases in professional sports and we’re thrilled to bring the excitement of BetMGM to Steelers fans.’ 

Prevost added: 

We’re eager to launch BetMGM’s gaming offering in Pennsylvania and I can’t think of a better way to kick off our entry into the state than through this monumental partnership.” 

Sharing his excitement, Ryan Huzjak, Vice President of Sales and Marketing at Pittsburgh Steelers commented on the partnership: 

Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.’ 

Find out more about the online gaming sphere in America here. 

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