NOVOMATIC digital divisions bolster management teams

Greentube and ADMIRAL Sportwetten, two digital units of the NOVOMATIC group, have shuffled their management teams to bolster cooperation and drive growth across the companies.

has appointed Felipe Ludeña as its first chief sportsbook officer, while Georg Gubo has taken up the position of managing director at ADMIRAL Ludeña, who is currently Managing Director for ADMIRAL, officially joined Greentube on 1st August 2022, taking up a seat on the company’s board as part of a strategic move to strengthen the collaboration between the two digital companies. Georg Gubo will combine his new role of Managing Director at ADMIRAL Sportwetten with his current position as Greentube’s COO. “With our continued strong performance in regulated markets across the world, it is a natural evolution for Greentube to fully immerse itself in the wider entertainment industry,” Ludeña said. “I am honoured to be appointed as the company’s first Chief Sportsbook Officer. While Greentube has a vast heritage in online gaming, we want to engage players across a variety of different online verticals in future months and years.” Gubo said there are clear synergies between ADMIRAL and Greentube that can help to drive growth for both parties. These new appointments will help to inform that strategy. “On a personal note, it’s a privilege to join a company as prestigious as ADMIRAL as Managing Director and I believe the future is bright for all involved.”

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