OlyBet becomes official sponsor of Open de France

OlyBet has created a buzz by securing a new sponsorship deal with the Open de France, becoming the official sponsor of this esteemed golf tournament. This partnership is a significant milestone in the world of sports betting, particularly for OlyBet as it strengthens its brand visibility and engagement with sports enthusiasts.

OlyBet’s partnership announcement

The Open de France is one of Europe’s oldest and most respected golf tournaments. First held in 1906, the event attracts top-tier golfers from around the world and has a prestigious reputation in the golfing community. Held annually at Le Golf National, located just outside of Paris, this tournament serves as a critical stop on the DP World Tour, giving golf fans thrilling competitions at an iconic location.

With this sponsorship, OlyBet ensures its presence is well-felt by placing its branding throughout the event venue. From banners along the greens to branded areas where fans can gather and interact, OlyBet is taking every opportunity to engage with its target audience.

Corey Plummer, CEO of Olympic Entertainment and OlyBet Group, expressed his enthusiasm for the partnership, stating, “The Open de France is a wonderful event for expanding our DP World Tour activations. We are excited to bring fans competitive entertainment, exceptional hospitality, and an up-close look at the world’s best professional golfers.” From the DP World Tour’s point of view, this partnership with OlyBet is a natural fit. Max Hamilton, Executive Commercial Director for the DP World Tour, said, “As the DP World Tour’s Official European Betting Partner, we are delighted to welcome OlyBet to Le Golf National for this week’s FedEx Open de France. We are excited about their Beat the Pro activation this week, which is a great example of how the Tour is able to collaborate with its partners, giving fans the opportunity to test themselves against some of the stars of our Tour in a unique environment.”

Key highlights

This partnership between OlyBet and the Open de France goes beyond simple branding. It’s about creating a fully immersive experience for fans and customers alike. OlyBet is offering its loyal customers exclusive access to a branded chalet, providing them with an elevated experience during the tournament.

This sponsorship comes on the heels of a successful summer for OlyBet, where the company hosted a series of golf tournaments across Estonia, Latvia, and Lithuania. These regional tournaments not only helped to build local fan engagement but also established OlyBet as a key player in the world of golf.

Recent partnerships of OlyBet

One of OlyBet’s key sponsorships is its partnership with Euroleague Basketball. This deal has further cemented OlyBet’s status as a multi-sport sponsor, appealing to basketball fans across Europe. In addition to basketball, OlyBet also made headlines by partnering with Real Betis, one of Spain’s most recognised football clubs.

In August 2023, OlyBet achieved another major milestone by becoming the official betting operator of the Ryder Cup, one of the most prestigious events in golf. In June 2023, OlyBet joined the International Betting Integrity Association (IBIA), a move that reinforces its dedication to maintaining integrity in sports betting.

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