Playtech enters the US market with Ohio launch

Online gaming software company Playtech has announced that it is entering the US betting market with the launch of an Ohio partnership with Gold Rush. Playtech will supply its retail kiosk terminals and management systems to 40 gaming and amusement locations in Ohio. The partnership is strategically important for Playtech in its expansion of its betting network in the US. Managing Director of Playtech USA said that the partnership with Gold Rusk “will bring our extensive experience in retail sports betting to the US market for the first time.”  He added that the company is confident that Ohio is the right place for Playtech to start explaining that the deal will leverage “our expertise and strong track record to deliver self-service betting kiosks across the state. We’re excited for this type of gaming to expand and look forward to introducing further products across the growing US market.” Gold Rush and Playtech will expand the new partnership to other Midwest locations in the USA via Gold Rush subsidiaries that service the video gaming market in Ohio and Illinois.

Ohio

Ohio joined 32 other states when it launched its long awaited sports betting legislation in January 2023 after a year or missed deadlines and much debate.

Ohio represents one of the largest distributed retail sports betting markets of any state outside Nevada, with the Ohio Lottery having approved over 1,200 host locations to date. Rick Heidner, owner of Gold Rush said “We are very pleased to partner with Playtech and leverage our joint expertise to launch kiosks in Ohio, a new and exciting market. We will bring innovative content and best-in-class software to new players across the state. Our partnership is going from strength to strength, and we look forward to more exciting moments for our growth across the US in the near future.”

Background

Registered on the FTSE250 of the London Stock Exchange,   covers the end-to-end gambling value chain. It offers design, development and distribution services across every gambling vertical integrated with its information management solution platform. The company’s business intelligence-driven gambling software, services, content and platform technology is used in the B2B segment including casino, sport, bingo, poker and others. In the B2C segment, Snaitech, Sun Bingo and other sports businesses are included. Operating in over 30 regulated markets that include Italy, the UK, Sweden, Australia and Estonia. It holds over 180 licenses. was established in 2012 as a terminal operator in Illinois. The company is established in more than 675 locations and offers a range of poker, bingo and video gaming slots.

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