SCCG Management and Bettorlogic announce partnership

Bettorlogic has partnered with SCCG Management to make its sportsbook technologies available to US operators

Bettorlogic has developed a highly customisable technology platform to deliver strong results for sportsbooks operating in an increasingly competitive market. This deal enables US operators to gain access to Bettorlogic’s diverse portfolio of products which are all designed to enhance betting experiences.

US sportsbooks can now benefit from Bettorlogic’s expert customer profiling, CRM, marketing, and other technologies, which help operators to understand customers better. The US market represents a massive opportunity for operators who play it the right way. Understanding consumer behaviour is the best way to realise the US potential as regulation continues and then adapting the sportsbook offering for what bettors actually want.

Andrew Dagnall, Bettorlogic CEO and Founder, said, “The US market is only just starting to take off and we’re excited to sign an agreement with Stephen Crystal and the SCCG team. Our products will enable sportsbooks to offer a bespoke experience and shape the offering to significantly increase player engagement.” Stephen Crystal, SCCG Management’s Managing Partner, followed, “The story surrounding the company’s technology pillars, bettortech, betpropensity, and bettorlogic is, in my opinion, highly compelling, and checks the boxes that I look for, as an operator and investor. Are the Bettorlogic technology solutions a strategic advantage for operators? Yes. Do they add strong business and customer value, in equal measure? Yes. Are the tools highly configurable, giving operators direct control and ownership over their businesses and the way they need to operate? Yes. It’s compelling, high value, and we are looking forward to working with Bettorlogic as they expand into the growing US sportsbook market.”

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