SiGMA News recently spoke with Gurgen Sargsyan, Head of Affiliate Marketing at CatAffs Partners, during the SiGMA Europe Summit in Malta. As a rising powerhouse in affiliate marketing, Sargsyan shared strategies and insights on the challenges driving CatAffs’ success.
Targeting niche markets and overcoming regional challenges
Gurgen Sargsyan highlighted CatAffs’ rapid ascent in the competitive affiliate marketing space, especially within the CIS region. By collaborating with influencers and top athletes, CatAffs effectively taps into local audiences. “It’s a challenging market with so many offers, but the key is targeting the right audience while navigating regional restrictions,” Sargsyan explains. CatAffs has expanded its focus beyond the CIS to include other regions, leveraging its expertise to address market-specific obstacles. Their global team, with members from diverse locations like Nigeria and Portugal, brings a broad perspective and innovative strategies.
Customer care and competitive offers
Discussing the evolution of the affiliate marketing market, Sargsyan emphasized the critical importance of customer care alongside compelling offers. “Big events and large booths mean little without excellent customer service,” he noted. CatAffs strives to create meaningful partnerships, viewing each partner as more than a business entity but as a friend. This approach fosters enduring relationships, essential for retention and growth.
Sargsyan also discussed CatAffs’ commitment to seamless product operations, beginning with the registration process, which often determines whether a partner continues their collaboration. “Attention to small details—the ‘bricks’ of our company—sets us apart from competitors,” he remarked, highlighting the value of meticulousness in CatAffs’ business approach.
Facing industry challenges
Sargsyan sees challenges as both constants in the industry and opportunities for growth. After each major conference and significant investments in booths, the goal remains to attract and retain new partners. He adds that product launches must operate smoothly from inception, reinforcing CatAffs’ market reputation.
In Sargsyan’s view, the keys to success in affiliate marketing are attention to detail, a dedication to customer care, and the ability to manage and overcome regional challenges. These principles not only foster strong partnerships but also support ongoing success and expansion in the global market.
Join SiGMA Eurasia in Dubai between the 23 and 25 February 2025
SiGMA Eurasia is gearing up for its fifth edition. Held back-to-back with Affiliate World, the event presents attendees with invaluable chances to connect with industry experts, explore the latest technological advancements and innovations in the sector, engage with key decision-makers, and obtain insights into emerging markets. Find all the details here.
