Uri Poliavich at SiGMA Europe: “Who wants to be an innovator?”
Uri Poliavich, the Founder and CEO of the iGaming giant Soft2Bet, presented an engaging keynote speech titled “Made for Fun” on 12 November in Malta during the SiGMA Europe conference. This insightful segment of the summit was made possible through the generous support of WH Partners.
In line with his theme of innovation, Poliavich began his engaging speech with a game titled “Who Wants to Be an Innovator?”. He started by asking what users truly desire and concluded that the answer is “excitement”. When the discussion shifted to how to predict this excitement, instead of selecting “survey” from the options he provided, he opted to explore how multibranding is emerging as a significant trend in the iGaming industry. He cited Uber and Tinder as excellent examples, illustrating how innovative and unconventional ideas—such as addressing the needs of a drunk individual or transforming mundane dating experiences—can lead to multi-million dollar businesses.
“Everyone wants to take a bigger market share without doing too much changes, without being too much innovative and just produce the same thing.”
Uri Poliavich, Founder & CEO of Soft2Bet
He emphasised that businesses often aim to capture a larger market without making significant adjustments or changes to their offerings. This is where he introduced the solution they developed to provide a game-changing approach for both their users and brand clients: the iGaming Marketplace.
Poliavich highlighted the innovative ideas of iGaming Marketplace that are transforming the industry, underscoring its impressive 70 percent user retention in the second month and 45 percent in the eighth month. This demonstrates the solution’s effectiveness in retaining value for existing users while attracting new ones. Notable innovative features of the iGaming Marketplace include a one-time verification process, a single account to access different brands, the largest collection of casino and sports catalogues, and a wallet that allows instant deposits and withdrawals.
Ending his speech, Poliavich asked the crowd how their offering benefits users. His straightforward answer was its simplicity. Their solution provides a single website, app, and wallet, making everything convenient for users and exceeding their expectations.
Poliavich is one of the many esteemed industry experts who will contribute insights and perspectives at the SiGMA Europe 2024 summit. This conference presents an opportunity for attendees to engage with various thought leaders and explore innovative ideas shaping the industry’s future. To gain a clearer understanding of these experts and the topics they will discuss, refer to the agenda.
